Tourism in Thailand in 2024: nearly 40M visitors expected

Thailand is poised for a remarkable resurgence in tourism, with projections showing up to 40 million visitors in 2024, surpassing the pre-pandemic peak of around 38 million in 2019.

Thailand’s tourism resurgence in 2024

In Thailand, and particularly in Phuket and Koh Samui, the high season of 2024 was particularly good, with a multitude of foreign visitors coming to enjoy the islands. This upturn underlines Thailand’s enduring appeal, with almost 46% of travellers returning several times to discover Thailand’s unique blend of culture, nature and lifestyle.

Phuket: The destination of choice for wealthy travellers

This expected boom in tourism represents an exceptional opportunity for investors. Phuket’s luxury real estate market is ideally positioned to benefit from this boom, as wealthy visitors increasingly seek high-end accommodation, whether for short-term vacations or long-term stays. This trend reinforces Phuket’s reputation as a premium destination that harmoniously combines luxury living with high investment potential.

Why invest in Phuket real estate?

Phuket’s appeal goes beyond its natural beauty. Here are the main factors influencing its real estate market:

Accessibility: Direct flights and seamless connections to the world’s major cities make Phuket a preferred choice for international buyers.
High returns: The influx of affluent tourists should boost property values and rental yields, making it an ideal place to invest in Phuket properties.
Lifestyle appeal: Phuket offers an unrivalled combination of pristine beaches, modern amenities and vibrant cultural experiences, attracting those looking to buy luxury homes in Phuket.

Are you thinking of investing in a villa in Phuket? Osiris Investissements can advise you, organize your visits and put you in touch with its network of experts directly on site in Phuket. Please contact us.